The purpose of a home staging company is actually quite different from the interior decorating trade. An interior decorator plies their trade by creating room designs to suit the owner or person occupying the space. Developers often work with an interior decorating company when building custom homes. The interior decorator designs a space to reflect the person style of the homeowner. This is almost the opposite of what a professional home stager does.
The purpose of a home staging company is to create a neutral space so that potential buyers can envision their style and belongings in each room. The objective is to foster an appearance of uncluttered, functional and welcoming rooms in the home or business facility. When a realtor shows the property, potential buyers can visualize the space without unnecessary distractions. Home staging is especially effective with recently listed family homes. Almost every realtor knows that having one of their recent listings staged will increase the odds of an offer being made.
If a homeowner is unable or unwilling to properly prepare the home for sale, realtors will often hire a professional home staging company. A professional home stager will remove clutter, depersonalize the space and make the best use of each room. With a lull in the housing market and buyers demanding move-in ready homes, home staging is in high demand. Realtors rely on these home staging companies to create a space that is more likely to result in an offer to purchase.
Developers will often hire home staging companies to stage model homes. They will often seek the advice of a professional home stager as to the color of walls, flooring and appliances to be used in the model units. A staged model home will attract more buyers than a model home that is completely bare. In addition, contractors who renovate and flip older homes will use home staging to sell their property more quickly and increase their profits.
When the housing market is slow, you will find that successful real estate agents regularly use home staging services. Now more than ever, the talents of a professional home stager can make the difference between the home being a quick turn or languishing on the MLS listings for a long time.
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